Purpose of the job:
As a Campaign Manager at VALR, your primary focus is to drive retail user growth and retention through specialised campaigns including trading competitions, deposit incentives, referral programs, and registration campaigns. This role involves the establishment of partnerships with influencers and affiliates to amplify these campaigns, leveraging email marketing, and collaborating closely with the digital marketing manager for strategic advertisement and exposure. The role also encompasses systematic tracking and analysis of relevant marketing metrics, ensuring data-driven decision-making in refining campaigns.
What will you be doing:
- Campaign design and execution:
- Develop comprehensive campaign plans with performance tracking systems.
- Work closely with the events manager to develop on-the-ground campaigns with broader marketing efforts..
- Collaborate creatively with the design team for compelling promotional creatives.
- Collaborate with the social media team to ensure ample promotion.
- Work closely with the digital marketing manager and other departments to optimise on-platform incentive structures.
- Conduct testing and utilise data insights to refine and improve campaign effectiveness.
- Affiliate marketing:
- Implement strategies for building and maintaining strong relationships with influencers and affiliates.
- Stay informed about industry trends and emerging influencers to ensure the continuous expansion of the affiliate network.
- Collaborate with the digitial marketing manager to implement innovative affiliate marketing strategies.
- Track performance and optimise Cost per Acquisition (CPA).
What we look for in you:
Skills relevant to the job include the education and/or experience, specialised training, and competencies required.
- Proven Track Record: Demonstrate relevant experience with campaign design, preferably within the exchange industry or fintech.
- Data Analysis Expertise: Showcase your ability to translate data into actionable insights and strategic recommendations.
- Industry Knowledge: Maintain a good sense of general trends and practices around campaigns in the industry
- Strategic Thinker: Demonstrate a strategic mindset with the ability to think critically and make data-driven decisions.
- Fluent English: Demonstrate the ability to write and communicate fluently in English
What can you expect from VALR:
- Competitive salary: Get paid well to work in an exciting industry.
- Leave: Compliance with statutory leave required by individual countries, in addition to flexible leave.
- Remote work: You can work from wherever you like. However, to work effectively remotely, employees must ensure that there is secure, stable internet connectivity.
- Home office setup: A Mac laptop and a discretionary allowance to buy all the extras needed to work happily from home—all of it yours to keep after three years. Terms and Conditions will apply.
- Learning fund: An annual upskilling budget of 8,500.00 HKD per employee, which will be converted to the respective currency of the employee's payment, in addition to scheduled VALR training.
- Performance bonus: When you contribute to VALR’s success, you’ll be rewarded with discretionary bonuses.
- Regular get-togethers outside of work.
- Annual company retreats.
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