Veröffentlicht 8 Aug 2024, 7:00 pm

Lead Brand Marketing Manager bei HoYoverse

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What You Will Do:

  • Given the characteristics of the product, the market, and the users demonstrated in the local area, generate creative ideas or idea optimization that are locally relevant.
  • Produce on- and offline event ideas, outreach, establish a rapport with suppliers and other cooperating partners and facilitate the implementation of event ideas.
  • Create event campaign content, draw up incentive plans, benchmark content assignments, and coordinate with the content department and external partners to execute content production, launch, and data feedback.
  • Coordinate across teams to build best-in-class Marketing Strategies with a focus on broadening our global reach, particularly in the North American region.
  • Collect, analyze, and explore data to discover new business potential and propose new marketing methods, collaborations, and user interaction ideas with an eye for implementing unconventional cases.
  • Work with various internal teams (insights, community, research, etc.) to identify gaps in audience knowledge and design research and analysis to address them.

What We Are Looking For:

  • 5+ years of related work experience in brand, product marketing, and/or publishing.(3 yrs working on one game from before launch)
  • 5+ years working with games as a service or other service-oriented products.
  • 3+ years of experience leading global Marketing teams.
  • Both Agency and in-house experience are strongly preferred.
  • Have a rich repertoire of top resources and the ability to use them.
  • Great at content planning.
  • Strong data analysis skills.
  • Enjoy various game experiences and love the game sector.
  • Fluency in Chinese and English is required.
  • Extensive familiarity with the user characteristics of the US market.
  • Strong communication and execution skills.

Benefits:

  • Competitive salary
  • 100% employer-paid healthcare premiums for you and your dependents
  • Generous paid time off
  • 401K / RRSP plan
  • Employer-paid life and disability insurance
  • Team-building activities throughout the year
  • Flexible working hours

Do We Support Flexible Work?

Yes, as a remote team across North American time zones, we embrace flexible working. You may choose to work remotely, in-offices or hybrid, for a more flexible lifestyle that suits you best. Our offices are located in downtown Montreal and downtown Santa Monica, surrounded by great restaurants, entertainment, and cultural venues.



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