The Marketing team at Braze is looking for an Integrated Campaign Manager, Global ABM to develop and execute the global account-based marketing campaigns for our Enterprise and Global Strategic segments. This role will sit on the Demand Generation team, and partner closely with Sales, Regional Marketing, Content Marketing, Strategic Consulting, Marketing Operations, and more to build multi-channel ABM campaigns (1:many) that drive awareness, engagement, and pipeline among priority accounts. This role will report to the Senior Manager, Global Strategic Marketing.
WHAT YOU'LL DO
- Execute many global ABM campaigns in close collaboration with GTM stakeholders to support growth within Enterprise and Global Strategic segments.
- Work with Creative, Strategic Consulting, Regional Marketing, and more teams to build scalable assets to be used and/or personalized for 1:few and 1:1 ABM campaigns.
- Help write and then optimize an ABM playbook for use by Marketing and Sales partners across all regions.
- Craft enterprise marketing motions for priority accounts that encourage account progression or increased intent.
- Own reporting, analysis, and readouts to stakeholders on ABM campaigns and events–ensuring performance against engagement, pipeline, and account progression goals.
- Collaborate with Regional Marketing teams in our 4 regions (AMER, APAC, EMEA, LATAM) to build and share best practices and learnings that help them develop ABM strategies and programs that align with their market needs and strategies.
- Partner with our Digital team to drive and optimize the digital strategy for ABM (display ads, paid social, content syndication, etc.).
- Build personalized web experiences and/or landing page experiences for priority accounts.
- Lead working groups organized around ABM campaigns to drive key initiatives forward and on-time completion of campaign deliverables.
- Strategically incorporate relevant events into ABM campaign plans to ensure alignment with broader ABM strategies.
- Support event execution (audience development, logistics, planning, etc.) for events aligned to ABM campaigns.
- Manage project management tools, documentation, calendar, and processes for ABM campaigns.
WHO YOU ARE
- Proven track record of building and executing enterprise marketing motions across events, email marketing, paid media, content, webinars, direct mail, and more.
- Expertise with and use of ABM technology and advanced audience segmentation, personalization, and targeting; such as: 6Sense, DemandBase, UberFlip, PathFactory, etc. (Braze currently uses Demandbase, Mutiny, Marketo, Salesforce)
- Eager to help develop and shape an ABM campaign framework that can be scaled across regions, segments, and teams.
- Natural collaborator with experience effectively leading projects with large virtual/hybrid teams, across multiple departments, regions, and cultures
- Deep knowledge of industry best practices and benchmarks for designing impactful ABM campaigns.
- Ability to manage multiple projects simultaneously with competing deadlines.
- Data-driven marketer who builds programs that achieve defined goals and ensure ROI
- 5+ years experience in Demand Gen with at least 3+ years focused on ABM for enterprise/strategic accounts in a SaaS organization.
- Self-starter with the ability to work independently and as part of a team
- Comfortable in a high-growth, high-velocity environment and defining new programs/processes that scale.
For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $102,000 - $127,500/year with an expected On Target Earnings (OTE) between $120000 - $150000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, Braze offers full- and part- time employees a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that all Braze employees own a piece of our company.
Please mention the word **IDOL** and tag RNTQuMjIxLjExMS4yMjk= when applying to show you read the job post completely (#RNTQuMjIxLjExMS4yMjk=). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.
