Glassdoor is in search of a Senior Marketing Analyst to join our Marketing Analytics team. This is a month contract opportunity and in this role, you will play a pivotal part in fostering a data-driven culture, spearheading data analysis, and effectively communicating insights to key business stakeholders.
Reporting directly to the Director of Marketing Analytics, the Senior Marketing Analyst will act as a key cross-functional collaborator. In this role, you will closely engage with various teams within the marketing department, aiding in their comprehension of the impact they generate. Additionally, you will collaborate with our Data Science team to ensure that our endeavors remain in sync with company objectives and tracking metrics.
What You'll Do:
- Create data driven insights of the impact of our marketing campaigns
- Develop new approaches to grow our user base through data driven marketing optimization
- Collaborate with our marketing team to support campaign decisions
- Partner with our data science team to better understand our new user cohorts and user behaviors
- Act as a thought partner in defining the company’s marketing key performance indicators and tracking progress against target metrics
- Mold data from multiple sources to answer key strategic marketing questions
- Partner with marketing operations and data engineering to influence and prototype backend data design, build intuitive and readable dashboards using visualization tools (e.g., Tableau), and extract actionable insights
- Work closely with the marketing programs team, business ops, and sales ops to build yearly and quarterly marketing forecasts & team goals.
What You'll Bring:
- 5+ years experience in marketing and analytics roles
- Strong quantitative, analytical, and problem-solving skills; must be very comfortable with data analysis and able to use data to make decisions
- Proficient in Excel/Google Sheets; advanced proficiency in Tableau or other business intelligence tools a requirement
- Strong expertise using SQL to extract, clean, and transform data in large, complex databases
- Expertise working with R, Python, or other statistical software preferred
- Experience with performance marketing systems (Google Ads, Meta, TikTok, LinkedIn, etc.) a plus.
- Ability to build strong relationships and work collaboratively with business stakeholders Exceptional attention to detail in executing complex and time-sensitive projects
- Strong communication skills, ability to develop a narrative and provide key insights
- Bachelor’s degree or equivalent experience
- Strong desire to add to our culture of diversity, equity and inclusion.
Compensation
Hourly range: $45.00 - $55.00
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