Job Summary:
We are looking for a Marketing Manager to help grow our business in Israel. In this role, the Marketing Manager will provide market specific knowledge and e-commerce industry expertise to drive customer acquisition growth, increase brand awareness and improve customer engagement.
Job Expectations:
Marketing
- Develop a deep understanding of what resonates with customers in Israel and design appropriate communication journeys to drive brand awareness in Israel
- Enhance existing marketing strategy and test different channels to design optimal media mix
- Collaborate cross functionally to further localize existing digital marketing efforts (paid media, affiliate, CRM)
- Work with external agencies to manage local marketing initiatives
Partnerships
- Lead partnership development activities to drive customer and sales growth in Israel; marketing partnerships across payment, financial services, affiliates, influencers and other platforms.
- Identify and assess strategic business opportunities and partnerships through ongoing research of consumer behavior, industry trends and emerging technology.
- Management of partner relationships on a day-to-day basis.
- Collaborate cross-functionally to develop various marketing promotions and events by leveraging partner relationships
- Together with Director of Marketing, International Markets, serve as main point of contact during partnership deal negotiations
Knowledge, Skills and Abilities:
Required:
- Strong understanding of the e-commerce industry and competitive landscape in Israel
- Strong understanding of Israel online shopping trends and behavior
- Native fluency (verbal and written) in Hebrew is a requirement; language test required
- Strong partner engagement skills with the ability to develop relationships, and magnify existing partner channels
- Deep channel experience in one or more of the following: paid media, social media, influencer marketing, affiliate marketing, CRM
- Comfortable with analyzing data and crafting a narrative based on data
- Ability to prioritize, identify problems, quickly devise feasible solution options, disseminate appropriate information to relevant partners and ultimately bring about timely resolution
- Marketing agency management experience required
- Experience in working with international companies and global brands required
- Strong leadership behavior, sound judgment, great decision making capabilities, problem solving skills.
- This will be a remote work position based in the United States, reporting directly to the Director of Marketing, International Markets
Equipment Knowledge:
- Experience with Microsoft Office Suite (Word, Excel, PowerPoint)
- Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
Experience Requirements:
Generally requires a minimum of 8+ years of overall digital marketing and partnership experience.
Education Requirements:
Bachelor’s Degree in Marketing or related field preferred, or a combination of education and equivalent work experience.
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