Growth Marketing Manager
Full time. Remote.
SamCart is looking for a performance-driven Growth Marketing Manager to own our digital acquisition efforts. This is an early member of a small and growing team at SamCart, not a gear-in-the-machine position. This role will drive acquisition efforts, ad spend, campaign optimization, and email marketing across various brands under SamCart.
The right hire will be an inspiring and diligent marketer with prior experience developing and executing acquisition strategies, writing conversion-focused content, running ad spend, and measuring results. The key to success in Marketing at SamCart is testing, learning, and optimizing quickly.
Responsibilities:
- At least 5 years of marketing experience at an eCommerce or SMB start-up or small organization
- Background in performance or growth marketing, media buying, email marketing, or digital marketing
- Expert at running campaigns at scale, understanding data, measuring results, and optimizing quickly
- Deep and working knowledge in scaling paid digital acquisition channels, including Meta, Google Search, YouTube, and TikTok.
- Experience working with marketing agencies, focused on managing ad spend
- Superb persuasive and direct response writing experience focused on converting and upselling
- Hubspot email marketing and CRM experience
- Strong analytical skills - must have the ability to turn data into optimizations across funnels. You’re obsessed with ROAS, CAC:LTV, AOV, and in-platform ad metrics.
- Strong project management and organizational skills to manage multiple projects in a fast-paced, deadline-driven environment
- Strong internal communication skills and ability to collaborate with team members across multiple departments to drive projects to completion
- Get it done attitude
Qualifications
- Manage, analyze, optimize and scale current campaigns across multiple brands to increase user acquisition and drive revenue
- Drive ad spend decisions at over $250,000 of spend per month
- Manage and partner with ad agency, driving campaign and spend decisions
- Keep ROAS and CAC at specified thresholds per brand
- Drive higher average order value from leads in the initial purchase process and post-purchase
- Strategize, write, and deliver daily emails to leads and buyers to drive conversions, cross-sells, and buyer engagement
- Research, test, and implement new acquisition channels and methods that drive marketing leads and buyers
- Deliver critical reporting and analysis to Marketing leadership on spend, ROAS, CAC, AOV, and other key metrics
- Manage acquisition budget, obsessing over revenue outcomes, spend, conversion CPAs, and burn
- Work cross-functionally with Marketing team and other departments, including Sales and Product
Additional Technical Skills
- Project management tools like Notion, Pendo or Mixpanel
- Website tools including Webflow and Framer
- Marketing and sales tools like Salesloft and Hubspot
This is what you’ll love about SamCart
Our co-founders always say “Their success is our success” and we believe that about our people too! We want everyone to love their job at least 80% of the time and when you are successful, the whole team is successful.
- Diversity adds value to everything we do - We hire from and for a wide range of backgrounds and experiences to allow the team to bring their own unique ways of thinking and working to each project
- We have unlimited PTO with an encouraged 14-day minimum to empower our team members to maintain a healthy balance in their day-to-day lives.
- Yay, we have 401K!
- Health Insurance premiums are covered 100% by SamCart for you +1, be it a significant other or child.
- Supportive Parental leave policies for all parents
- Career growth and development are essential here at SamCart and we want all team members to build sustainable, future-proof and adaptable careers.
Our Core Values
Be Transparent - We communicate openly, thrive on feedback, and check our egos at the door.
Be Human - We operate with compassion and always assume positive intent.
Be an Owner - We are all owners of the business. We take pride in our work and know that the success of our customers and the business contributes to our individual success.
Be Creative and Commit - We collaborate, create resourceful solutions, and work as a team to get it done.
Be You - We are stronger together because of the unique qualities we each bring to the team. We believe in balance, making time for fun, and enjoying the work we do!
Want to learn more about what SamCart Culture looks like? Check out our Culture Page here: Culture @ SamCart
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