About this role:
We are hiring a proven Product Marketing Director to join our Marketing Team. Reporting to the Chief Marketing Officer, you will play a pivotal role in developing our go-to-market strategies and working across all areas of the organization to improve how we act on those strategies. The ideal candidate is passionate about driving growth, understands the power of storytelling, is a highly skilled collaborator, and excels at being the voice of the customer.
Your contributions and responsibilities:
- Market intelligence: You will own market, competitive, buyer and customer intelligence for Greenlight Guru, working cross functionally to collect and distribute intelligence that will help our teams be more effective and resonant with the market.
- Go-to-market strategy: In partnership with the CMO and other key leaders, you will be responsible for codifying our go-to-market strategy into actionable playbooks and materials that will help our teams effectively execute against those strategies.
- Positioning and messaging: You will develop and own brand and product positioning and messaging that resonates with our target market segments, and work with go-to-market teams to ensure those messages are effectively applied at every step of the buyer and customer journey.
- Pricing & Packaging: You will develop and own pricing and packaging that effectively aligns our solutions with market needs and the customer journey
- Market launches: Work in partnership with the Product and GTM organizations to effectively plan and execute how we take product enhancements to market to drive key results, including new logo acquisition, expansion and retention
Your ideal qualifications:
- 5+ years of SaaS Product Marketing experience
- Proven track record of creating (or refining) go-to-market strategies and working cross-functionally to execute against them
- Performance-focused, with a track record of delivering quantitative results to the business
- Excellent storyteller, able to clearly articulate how our value delivers impact for our customers
- Highly collaborative and communicative
- MedTech experience preferred but not required
Benefits you’ll enjoy:
- Supportive teammates and co-workers who care deeply about our mission
- Flexible Paid Time Off policy and working hours
- Home Office stipend for new hires
- Health insurance options include a 100% company-paid plan (vision, medical, dental)
- 401k (with company match)
- Equity Program Eligibility (based on role and/or tenure)
- Three months of paid maternity leave
- Disability insurance
This role will be located within the United States or Canada. The base salary range for this role is $170,000 - $195,000, though the actual base salary is determined by factors such as, but not limited to, experience, education, skills, and geographic location. Certain roles may be eligible for incentive compensation and equity.
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