Marketing Operations Services bei Newsela

Seeking to hire a Contractor based out of Argentina for Mid-Level Marketing Operations Services.

Scope of Services:

• Build and execute marketing programs in our Marketing Automation Platform (currently Marketo) for email campaigns, events, nurture programs, webinars, and operational programs (including participation in design, A/B testing and other quality assurance processes, and reporting)
• Create and maintain smart lists and segmentation to support automated nurture, ABM, and lead scoring initiatives
• Build and maintain lead management automation in Marketo (including scoring models, assignment/routing logic, and sync to Salesforce)
• Ensure marketing emails adhere to industry best practices/benchmarks, e.g. on deliverability, open rates, and mobile rendering
• Troubleshoot campaigns, email deliverability, lead scoring, and other kinds of automation
• Execute updates to landing pages and assets, in tools including Marketo, Splash, Vidyard, and others
• Provide support in analyzing the performance of all marketing activations, including analysis of website data

Skills/Experience:

• You have at least 2+ years of experience with a Marketing Automation Platform (e.g. Marketo) and a CRM (e.g. Salesforce) and want to keep building upon your skills
• You have direct experience with B2B or Edtech SaaS demand generation and digital marketing campaigns
• You have experience with multiple Marketing Automation Platforms (e.g. Marketo, Hubspot, Pardot) and email automation software (e.g. Iterable, Braze) and enjoy learning new systems and tools

Please note that given the nature of the contract, this role will not be eligible to participate in company-sponsored benefits.