- Own and develop NMI's content strategy, ensuring alignment with business goals, objectives and go-to-market priorities.
- Define editorial priorities and build and manage the editorial calendar, aligning content to support key themes, campaigns, launches and integrated marketing programs.
- Lead the creation of high-quality content across formats, including website copy, blogs, thought leadership, whitepapers, ebooks and case studies
- Set the standard for how complex payments and fintech topics are communicated, ensuring clarity and consistency across audiences, including ISOs and payments professionals as well as technical stakeholders.
- Establish NMI's presence in external, audience-relevant platforms and communities, including payments and fintech channels as well as developer-focused spaces such as Substack, Reddit, GitHub discussions and other relevant industry forums.
- Partner closely with product, engineering, and subject matter experts to produce credible, accurate content, including technical blog content when appropriate.
- Collaborate with cross-functional teams and external agencies, influencing content direction and ensuring alignment.
- Act as the senior editorial authority, setting tone of voice, writing and reviewing high-impact content, and ensuring quality and brand consistency.
- Measure content performance and engagement metrics, conduct content audits, and use insights to refine strategy, formats and distribution.
What we hope you'll brin
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