- Drive high-impact growth strategies across multiple paid acquisition channels (Google, Apple Search Ads, Meta, TikTok, etc.), with a focus on ROAS and LTV.
- Execute structured experiments, analyze results, and iterate quickly to optimize performance at scale.
- Manage large ad budgets efficiently, ensuring spend is aligned with strategic goals and continuously improving cost efficiency.
- Support multiple clients, understanding and addressing their growth opportunities and challenges.
- Collaborate with ASO, CRM, and creative teams to ensure a full-funnel approach to acquisition, retention, and revenue growth.
- Develop and test hypotheses on the relationship between paid and organic traffic, minimizing cannibalization while maximizing total growth.
- Partner with data and analytics teams to build dashboards, automate reporting, and surface actionable insights.
- Stay ahead of industry changes (SKAdNetwork, Privacy Sandbox, AI-driven optimization) and develop strategies that future-proof client growth.
- Represent Phiture at industry events, sharing thought leadership through workshops, panels, and content.
WHAT YOU’LL NEED
- Proven Performance Marketing Expertise
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