Vimeo is looking for a passionate and seasoned Product Marketer to join the Product Marketing Team. You’ll work at the intersection of product development and marketing to orchestrate high-impact product launches. You will be focused on new product go-to-market strategy, product activation, and product engagement to maximize the lifetime value of our customers at all stages of the funnel. This role is ideal for a data-driven, self-starter who can work on both creative marketing initiatives and data-driven strategy. If you’re excited about helping creative professionals and businesses make an impact through video, then Vimeo is the place for you.
What you’ll do:
- Own the go-to-market strategy and ongoing release cadence for key user segments from ideation to launch and adoption
- Lead market and competitive analysis for key segments by surfacing quantitative and qualitative insights to inform the product roadmap
- Work closely with Marketing and Product to optimize the customer lifecycle from acquisition to in-product engagement and retention
- Build a deep understanding of the customer and serve as their voice, collecting and prioritizing user feedback with the Product Team
- Identify the target customer and create positioning and messaging statements that effectively communicate the value prop and differentiate our product offering
- Map out how and when new products are introduced to customers
- Be a product expert and communicate its value to key stakeholders across the company
- Understand how our product grows among key segments across the customer journey and set measurable business goals and track progress against them
Skills and knowledge you should possess:
- 6+ years of product marketing experience
- Clear track record of driving business results through marketing strategies, including app store optimization
- Ability to take complex ideas and turn them into simple and intuitive communication
- A knack for market research - you know the market and competition better than anyone
- Experience working with and influencing a cross-functional team
- Growth mindset with the desire for continuous improvement
- Ability to empathize with the customer and view things from their point of view
- Analytical mindset, and a working sense of Mixpanel and GA, using these platforms to report on KPIs to track performance and identify trends
- Strong project management skills with the ability to prioritize effectively
- Excellent verbal and communication skills
Bonus points (nice skills to have, but not needed):
- B2B SaaS experience
- Collaboration & productivity app experience
