- Support 360 activity planning through the development, implementation, and evaluation of programming in collaboration with other functions
- Oversee the development of localized brand activations in collaboration with sales regions / districts / chain account managers
- Liaison and brief Trade Marketing, PR, Social Media and Innovation teams regarding relevant brand projects
- Work closely with Trade Marketing, PR, Social Media and Innovation teams on the development, implementation, and evaluation of activation plans
- Support the execution of multi-media strategies and programs, while managing external agencies
- Continuously innovate and optimize brand activations ensuring effectiveness and efficiency improvements
- Contribute to the development of annual brand plans and lead relevant parts of it
- Develop activation, creative and media briefs for external agencies
- Contribute to quarterly brand business reviews
- Lead the development of Brand Key Message decks for new products, programs, and activations
- Represent the brand with select external and internal stakeholders
- Support and contribute timely updates to the Seagram’s budget
- Actively exhibit a commitment to support a diverse and inclusive work environment
- Bachelor’s Degree in Marketing or related field required
- 6+ years of experience in marketing, preferably within beer or consumer packaged goods industry
- 3+ years of experience in budget and project management
- 2+ years of people management experience
- Previous brand management experience preferred
- Demonstrated application of research/insights and data to make strategic recommendations
- Experience with development and commercialization of CPG products
- Strong presentation skills as well as advanced knowledge of MS Excel, Word, and PowerPoint
- Entrepreneurial spirit and energy
- Natural curiosity and desire to dream big
- Creative & independent thinker
- Strong analytical skills
- Excellent collaborator & communicator
- Team player
- Organized
- Self-motivated
- Driven for success
- Love for our Triple Bottom Line philosophy
- Generous Benefits with options to fit your life
- Blue4U Discounts
- Retirement Options with employer contributions
- 10 paid holidays per year
- Flexible scheduling
- Technology Reimbursements
- Generous Paid Time Off
- Culture of pride and community involvement
- And of course, beer!
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