Product Marketing Specialist, Activation & Growth
The Opportunity:
The Product Marketing team is looking for an experienced Product Marketing Specialist to drive usage for the Seamless.AI platform. In this role you will own end-to-end usage for Seamless.AI, define and evolve usage strategies, and partner across business units to integrate strategies across key buying groups. You will bring a high degree of emotional intelligence, an ability to influence across teams and organizational boundaries, a self-starter approach, and the ability to thrive in a fast-paced environment. This role reports to the Senior Product Marketing Manager.
The Activation & Growth Product Marketing Specialist will be responsible for defining strategic direction and driving execution to achieve long-term business goals. You will be expected to know Seamless.AI deeply and technically so that you can define and communicate a clear, differentiated, defensible usage strategy. You’ll be customer-obsessed, strategic, detail-oriented, highly creative, and comfortable juggling different projects in a fast-paced environment.
Responsibilities:
- Develop, lead and execute decision-maker audience usage strategies across our core personas
- Develop, lead and execute end-user audience usage strategies across our core personas
- Partner across business units to integrate usage strategies across key buying groups
- Partner with the Product team to drive strategic adoption through the integration ecosystem
- Partner with the Product team to develop an in-product notification strategy
- Develop and lead targeted customer usage motions by partnering with the marketing team on usage days, custom content, and custom events
- Influence and partner with the Growth team to drive targeted usage ad campaigns
- Become the SME of Seamless.AI usage data leveraging key telemetry to define strategies
- Own rhythm of business on usage measurement and reporting
- Partner with the Creative team to develop all content needed to drive usage strategies such as usage booklets, guides, modules, one-pagers, white papers, email campaigns, webinars etc.
Skillset:
- Proven experience crafting compelling content and messaging
- Ability to build and maintain relationships with people throughout the organization
- Challenge assumptions respectfully and encourage others to question the status quo
- Tackle projects hands-on while keeping an eye on long-term strategy
- Superb writing and editing skills
Education and Requirements:
- Bachelor’s degree
- 2-3 years experience in B2B growth marketing, product marketing, customer marketing, or relevant work, SaaS preferred.
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